Case Studies

Market Research and Analysis

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Economic Development
A regional financial conference was being held in this Caribbean capital and the investment promotion agency wanted to recruit senior level decision-makers from targeted industries

Client description:

A public economic development organization

Challenge: 

A regional financial conference was being held in this Caribbean capital and the investment promotion agency wanted to recruit senior level decision-makers from targeted industries.

Methodologies: 

Geo Strategy Partners conducted research in the target sectors, identified decision-makers, and presented them with the value proposition for investment on the island.

The result: 

Senior executives flew in for the meetings from major airlines, big box retailers, a leading internet ISP, several large call centers, a world renowned developer, a major telecom company, and others. Following the conference, a new direct air route was established with North America, two call centers were located in the country, and a major hotel project was undertaken.

Geographic scope

Trinidad & Tobago

Industries involved 

Economic Development, Education, Financial / Insurance Services, Hospitality, IT & Software, Logistics, Transportation

Services applied 

Industry Analysis, Strategy Implementation

Methodologies 

Facilitation, Qualitative Research

Practice area

Market Research and Analysis

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