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A US Manufacturing Software Company needed a Voice of the Customer Concept Test with Manufacturers in Mexico
Client description:
Manufacturing Software Systems Provider
Challenge:
A marketing communications firm, on behalf of their client, a manufacturing software provider, need to conduct qualitative Voice of the Customer research and Concept Test and to determine the feasibility and adoption rate of going to market in Mexico.
Methodologies:
Geo Strategy Latin America developed target lists of key decision-makers, recruited and completed hour-long in-depth technical interviews with respondents in key industries in Mexico.
The result:
A clear validation of the market hypothesis, and key insights to support a Go to market strategy.
Glove manufacturing company needed to understand the overall industry, competitive dynamics, purchasing behavior, unmet user needs, and how to best differentiate from competitor products.
Debt collection company operating in Latin America was interested in entering the US market. To do so they needed business intelligence to define the market, players, products, and services available, customer needs and opportunities.
