Case Studies

Market Research and Analysis

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Agriculture
Agricultural market cooperative needed to benchmark performance in quick service retail across Asia, Europe, and North America

Client description:

USDA Foreign Agricultural Service Food Market Cooperator

Challenge: 

Client needed to measure performance of its foreign market promotional programs.

Methodologies: 

Global quantitative survey

The result: 

A baseline competitive performance benchmark across several food categories including usage practices, satisfaction, and market share that could be updated bi-annually.

Geographic scope

Canada, China, Germany, Hong Kong, Indonesia, Japan, Korea, Singapore, UK, US

Industries involved 

Agriculture, Food and Beverage

Services applied 

Competitive Intelligence, Customer Satisfaction, Voice of the Customer

Methodologies 

Quantitative Research

Practice area

Market Research and Analysis

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