Case Studies

Market Research and Analysis

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Agriculture
An industrial Internet of Things (IoT) solutions provider that allows companies to capture, analyze, stream, visualize, and report mission critical data to allow remote monitoring, control, and automation of physical assets needed a market research and go-to-market strategy to evaluate opportunities in unpenetrated industries

Client description:

Industrial Internet of Things solution provider

Challenge: 

Industrial Internet of Things (IOT) solutions provider with proven experience in the Oil & Gas sector needed to understand, explore, analyze the competitive landscape, and measure the opportunity in Agriculture, waste and wastewater management. This study was crucial to Inform client of the most attractive industries to grow and commercialize its products, technologies, and solutions.

Methodologies: 

• Full analysis of a long list of industries that have a strong need for remote condition monitoring, advanced data analytics, emphasis on stranded assets, need for real-time high-resolution data, and/or willingness to augment, integrate with, or replace an existing SCADA/PLC system. • Extensive secondary research on industries, growth forecasts, current technologies used, pain points and unmet needs, and concept testing to narrow the opportunity to Agricultural, wastewater and waste management. • Deep analysis on selected the industries to determine the opportunity and analyze market on industry subsectors: o Agriculture: fruits and vegetables packing houses, crop cultivation, poultry farms, swine farms, cattle farms, dairy farms o Waste management: waste collection and transportation, transfer stations, recycling centers, treatment plants, landfills/leachate management o Wastewater management: wastewater treatment plants, pre wastewater treatment plants • Unstructured short qualitative interviews with key decision-makers, users, and influencers to listen to the Voice-of-the-Customer their pain points, challenges, unmet needs, and most importantly, uncover industry acceptance and need of IoT solutions to develop fit analysis and support the creation of the market size model.

The result: 

This study had a holistic approach and integrated all sources of information gathered to describe the opportunity, core applications needed, and develop a fit scoring sheet for each industry subsector. Report included: • Description of each industry need and fit with client’s solution • Map of all industry processes in each subsector • Competitive analysis • Voice of customers – pain points and unmet needs • Market sizing • Go-to-market recommendations

Geographic scope

US

Industries involved 

Agriculture, Internet of Things (IoT), Oil & Gas, Waste Management, Water & Wastewater

Services applied 

Competitive Intelligence, Concept Testing, Go to Market Strategy, Industry Analysis, Market Opportunity Study, Voice of the Customer

Methodologies 

Advisory, Data Analytics, Qualitative Research

Practice area

Market Research and Analysis

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