Home » Case Studies » Architectural design firm experienced rapid growth in new construction of special purpose nanotechnology in the public sector and wanted to explore similar opportunities in the private sector through a market opportunity study across multiple industries
Architectural design firm experienced rapid growth in new construction of special purpose nanotechnology in the public sector and wanted to explore similar opportunities in the private sector through a market opportunity study across multiple industries
Client description:
An architectural design firm
Challenge:
The client witnessed rapid growth in new construction of special purpose nanotechnology in the public sector, but had no visibility of the potential in the private sector.
Methodologies:
Qualitative IDIs with respondents in more than 40 companies in the private sector
The result:
A comprehensive report and analysis determined that the drivers for new lab facility construction in the private sector were very different from the public sector, the opportunities were more limited in the near term and required more sophisticated marketing and business development tactics. The client avoided chasing a market opportunity that did not exist as perceived and received strategic guidance on how to pursue other opportunities.
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