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Defense contractor needed to validate a new business pro forma
Client description:
Defense contractor
Challenge:
Defense contractor needed to market validate the proforma for its business plan in order to receive government approval and funding. The demand for by-product chemicals produced by its process needed to be confirmed and price points validated.
Methodologies:
We conducted exhaustive secondary research and analysis and interviewed chemical distributors, manufacturers, end users and brokers. We tested demand and pricing and modeled them within the pro forma.
The result:
Our market sizing model enabled the client to know which processes would yield the most profit and was instrumental in validating the business concept to the client.
Geographic scope
US
Industries involved
Aerospace & Defense,Chemicals,Government
Services applied
Go to Market Strategy,Industry Analysis,Strategic Positioning
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