Global aluminum manufacturer needed to assess the market potential and develop a Go to market strategy for the consumer electronics market

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Global aluminum manufacturer needed to assess the market potential and develop a Go to market strategy for the consumer electronics market

Client description:

A global aluminum manufacturer

Challenge:

Global aluminum manufacturer needed to assess the market potential and develop a Go to market strategy to convince consumer electronics OEMs to adopt aluminum for product casings.

Methodologies:

Online quantitative survey of 400 decision-makers at consumer electronics companies in North America, Asia, and Europe, 30 qualitative IDIs with casing manufacturers, and data analytics of stated vs. derived customer preferences and brand battlegrounds between aluminum and composite materials.

The result:

A comprehensive report of findings, cross-tabs, banners, charts and graphs for quantitative results, scatter plots of “stated vs. derived” and “battleground” analytics, “correspondence mapping,” “inner strength charts,” qualitative summary and qualitative transcripts. The insights illuminated the path for a go-to-market product strategy including recommendations for stimulating early adoption.

Geographic scope

Canada, China, Germany, UK, US

Industries involved

Consumers, Metals / Fabrication / Welding

Services applied

Go to Market Strategy, Market Opportunity Study

Methodologies

Advisory, Data Analytics, Qualitative Research, Quantitative Research

Practice area

Market Research and Analysis

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