Insurance company needed competitive intelligence of the vehicle service contract market in order to develop a new value proposition and a go to market approach that would best fit different product categories and customer types.

For each wave of research (a given new drug), the client was interested in testing several new programs to support physician interest in and preference for prescribing the new drug. The studies captured physician interest in and use of current programs, communications, and information (offered by client and competitors), as well as interest in and expected use of several new programs that the client was considering. This was further broken down to include physician interest level by partner company, mode of delivery, associated support, etc. for a given program.

Glove manufacturing company needed to understand the unmet user needs and gatekeeper purchasing preferences of chemical glove users and buying behavior of gatekeepers.