Global carpet fiber wanted a “path to purchase” study done in Japan to better understand: who the decision-makers were, the decision drivers, the decision process as well as awareness & perception of their brand
We conducted 16 IDIs with carpet end-users from the selected industries, as well as with interior designers, flooring contractors and carpet mills. Additionally, we conducted a quantitative survey with 164 respondents.
We provided a detailed report with detailed analysis of the “path to purchase” in Japan, as well as strategic recommendations for the client to better position themselves in that dynamic market to become more competitive.
