Client company formed out of the need for contracted security & detection teams to support US military and government efforts overseas. The client desired to explore entering the US domestic market as a new opportunity. Project required a go/no-go feasibility assessment, market sizing, market attractiveness rankings and recommendations for market entry.

Client manufactures a superior encapsulating agent that renders fuel non-flammable and non-ignitable but has faced several challenges in influencing significant market adoption. Main issues concerned selecting the best sales channels and countering low market penetration. Client needed to explore market opportunity for his products across 3 different markets and implement a winning go to market strategy.

The client was confident it had a unique new product offering for the supplementary cementitious materials (SCM) market that would be very competitive against conventional products. Although patent protection would eventually be in place, the client expected competitors to quickly follow with copycat designs. They needed data and analysis that would allow them to appropriately select targets (geography, company type, end-use, and sector) and deliver messaging designed to secure substantial and retainable market share before competitors could act.