Global chiller manufacturer was in reactionary mode with sales to the food & beverage industry and needed a market opportunity study to help them understand the opportunity and become more strategic and proactive in increasing sales in that industry vertical

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Food and Beverage

Home » Case Studies » Global chiller manufacturer was in reactionary mode with sales to the food & beverage industry and needed a market opportunity study to help them understand the opportunity and become more strategic and proactive in increasing sales in that industry vertical

Global chiller manufacturer was in reactionary mode with sales to the food & beverage industry and needed a market opportunity study to help them understand the opportunity and become more strategic and proactive in increasing sales in that industry vertical

Client description:

Global manufacturer of industrial chillers

Challenge:

Client had a low volume of sales into the food & beverage industry and had placed very limited resources against that vertical. They needed help in assessing the attractiveness and size of the market opportunity in order to develop a market entry strategy and be more proactive in their sales and marketing in this space.

Methodologies:

Secondary research combined with a quantitative survey (completed by a mixture of online and CATI methods) of 300 respondents, across 13 different segments of the food & beverage industry. Additionally, we developed a market sizing model that combined numerous variables and inputs gathered from secondary and primary research methods, which provided a market sizing estimate based on the current size of the industry segment, ease of entry and projected future growth opportunities.

The result:

Client received a detailed report addressing the path to purchase, industry segment drill-downs, market sizing information and strategic recommendations.

Geographic scope

Industries involved

Food and Beverage, Industrial Equipment

Services applied

Competitive Intelligence, Market Opportunity Study

Methodologies

Data Analytics, Qualitative Research, Quantitative Research

Practice area

Market Research and Analysis

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