Home » Case Studies » Global commercial construction firm wanted to explore entry into the industrial market
Global commercial construction firm wanted to explore entry into the industrial market
Client description:
Global construction firm
Challenge:
Commercial construction firm looking for market growth needed to explore opportunities in the industrial construction sector.
Methodologies:
In-depth interviews (IDIs), secondary research
The result:
We made the client aware of a number of significant challenges to entering this market, but also provided a go-to-market path for success. We also went beyond the scope of the project and recruited a president for the new business unit.
Geographic scope
US
Industries involved
Construction
Services applied
Competitive Intelligence,Go to Market Strategy,Market Opportunity Study
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