Global aluminum manufacturer needed to assess the market potential and develop a Go to market strategy to convince consumer electronics OEMs to adopt aluminum for product casings.

Global EPDM manufacturer company was in a due diligence period prior to a potential acquisition and needed a clear understanding of the raw materials side of the business before moving forward with the acquisition. The client wanted to better understand the size of the raw material opportunity, strength and ranking of the competition, preferred suppliers, and demand-drivers of raw material buyers in advance of making a go/no-go decision on entering this space.

The client’s Latin America Operation (LAO) does business in a diverse region, with different cultural and business practices in each sub-region. Moreover, each sub-region has a different industry focus. The client has foreseen an opportunity to grow the business by focusing on MRO (Maintenance, Repair Operations) in specific areas/tasks. Part of their strategy is to have businesses become a valued partner through a new “Exceptional Workplace” platform. To bring such partnership opportunities to life, client needs market intelligence to understand decision makers, decision-making units, choice drivers, daily maintenance worker behaviors & tasks, unmet needs, and pain points across all vertical segments.