Case Studies

Market Research and Analysis

 / 

Aerospace & Defense
Global glove manufacturer wanted to measure unmet needs and conduct a concept test of innovative hand protection technologies across multiple industry sectors

Client description:

A global PPE manufacturer

Challenge: 

The client needed market feedback and insights on several new glove concepts in order to refine their concept and move to the next phase, which would be prototyping.

Methodologies: 

Focus groups across multiple industry segments in Germany and the US with end-users and gatekeepers, 5 ethnographic site visits to manufacturing facilities in the US and Germany to observe glove usage, talk with health and safety personnel, and interact with end users in their working environment.

The result: 

A comprehensive report that provided the detailed insights and feedback by industry vertical of the new glove concepts and special features the client was considering. Armed with these insights, the client was able to refine their glove concepts further and move closer to production by preparing prototype gloves for in-field testing.

Geographic scope

Germany, US

Industries involved 

Aerospace & Defense, Automotive, Glass, Industrial Equipment, Metals / Fabrication / Welding, Personal Protective Equipment

Services applied 

Customer Satisfaction, Voice of the Customer

Methodologies 

Qualitative Research

Practice area

Market Research and Analysis

Case studies

Related experience

This leading industrial lubricants manufacturer wanted to target 5 sectors in which it had very little penetration and develop a Go to market strategy and sales force segmentation plan.
The client was in the process of reviewing their strategic positioning and developing a strategic plan for the future. As a result of a previous competitive intelligence project conducted by Geo Strategy Partners, the client knew their value proposition was undifferentiated. They needed professional help to collaborate, facilitate and guide their key stakeholders through the process.