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Global industrial equipment manufacturer needed a market opportunity study of the natural gas power generation market
Client description:
Global industrial equipment manufacturer
Challenge:
The client observed a trend toward expansion of the use of natural gas and wanted to study the market to determine what the opportunities for their products and services would be in the industrial and municipal power generation industry. They wanted to get ahead of the curve in developing breakthrough technologies and solutions if possible.
Methodologies:
Extensive secondary research into the state of the natural gas market and future expectations, and regulatory environment. 20 qualitative IDIs with thought leaders, public and independent utilities providers and maintenance providers as well as industrial co-generation.
The result:
The client received a detailed report on the state of the power generation industry related to new technologies, practices, and equipment needs driven by plentiful natural gas. The study included expected growth and trends as well as key insights on unmet needs and potential opportunities for them to explore.
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This client needed visibility into the municipal transit and para-transit, university shuttle, airport shuttle, corporate shuttle, and repair and maintenance services across multiple sectors. The challenge was to determine the size of the addressable and convertible markets and what leverage points would drive privatization or outsourcing of services.
