Global industry association needed a market opportunity study and a Go to market strategy to address multiple industries with an aligned business model

Case Studies

Market Research and Analysis

Associations & Membership Org.

Home » Case Studies » Global industry association needed a market opportunity study and a Go to market strategy to address multiple industries with an aligned business model

Global industry association needed a market opportunity study and a Go to market strategy to address multiple industries with an aligned business model

Client description:

Global industry association

Challenge:

This client needed help in identifying their addressable markets, identifying emerging market and industry opportunities, quantifying their market share, and gaining a deeper understanding of their competition. A deep dive into corporate social responsibility was also included.

Methodologies:

We conducted 110 qualitative IDIs with key internal stakeholders, industry thought leaders, current clients, prospective clients, and competitors. Following that phase of research, we conducted an online quantitative survey of 1,300 respondents amongst both current and prospective clients.

The result:

A detailed report that included:

An analysis of the addressable, viable, and winnable market opportunities
Assessment of the competition and competitive landscape
Detailed analysis of the unmet needs and wants of clients and prospective clients
Go-to-market strategic recommendations to create differentiation, drive preference, take advantage of weaknesses in the competition, create a compelling value proposition, and recommended channels
Ideas for new revenue-generating products and services by target geography and industry verticals

Post-project we consulted with the client to convert market insights into strategy. After concluding the research and analysis we facilitated strategy workshops with the sector leaders to formulate go-to-market strategies including a realignment of the business model with the needs of the individual markets.

Geographic scope

Brazil, Canada, China, India, Mexico, US

Industries involved

Construction, Associations & Membership Org., Education, Financial / Insurance Services, Government, Healthcare, IT & Software, Telecommunications, Transportation

Services applied

Competitive Intelligence, Market Opportunity Study, Strategic Positioning, Voice of the Customer

Methodologies

Advisory, Qualitative Research, Quantitative Research

Practice area

Market Research and Analysis

Case studies

Related experience

This insurance company desired competitive intelligence on accounts they’d won and accounts they’d lost to better understand their own strengths and weaknesses as well as the threats and opportunities posed by their competition

This client was in the process of updating their business development plan and desired competitive intelligence on the accounts they’d won and the accounts they’d lost over the past year in order to gather information about their own strengths and weaknesses as well as the threats and opportunities that may exist with their competition.

Global pharmaceutical company required a global brand perception and awareness study

This global pharmaceutical company needed to benchmark and baseline brand perception and awareness to support strategic messaging and marketing communications.

Non-profit health care services group was interested in identifying how decision makers choose health insurance providers for their company

Client was interested in understanding the path to purchase and mindset of decision makers, level of sophistication when it comes to buying insurance products, top concerns and decision drivers, and where they go for information.

Case Studies

Case studies

US

Find us