Global logistic provider wanted to conduct a Mexican freight and logistics market assessment to uncover attractive business opportunities

Case Studies

Market Research and Analysis

Logistics

Home » Case Studies » Global logistic provider wanted to conduct a Mexican freight and logistics market assessment to uncover attractive business opportunities

Global logistic provider wanted to conduct a Mexican freight and logistics market assessment to uncover attractive business opportunities

Client description:

A leading freight and logistics company

Challenge:

The company was seeking to gain better understanding for the multimodal logistics and management transportation services market in Mexico, with particular emphasis on logistic users’ pain points with the primary goal to support decision making on the most attractive and best-fit niche opportunities to grow its business in Mexico.

Methodologies:

Desk research on economic, international trade, market trends and industry indicators of the Mexico’s freight and logistic sector; qualitative research using in-depth interviews with 30 of largest logistics users, targets were middle-management directly involved in supply chain and logistics decision-making; also conducted in-depth interviews with 7 executive position of competitors in the road freight, ocean freight and 3PL segments; Voice of the Customer qualitative research to uncover their pain points and unmet needs; Competitive intelligence to identify market dynamics and leading logistical service providers, competitive environment analysis summarized in Porter’s Five Forces framework; secondary and primary data analytics to identify viable growth opportunities with emphasis on ocean cargo and management transportation.

The result:

A comprehensive report of findings which included an assessment on freight and logistics market in Mexico and the competitive landscape; charts and graphs for industry performance and outlook, scatter plots for “stated vs derived” to identify value drivers; assessment of potential opportunities in the market based on the customer feedback, the client capabilities and potential differentiation and barriers to entry. The insights were used to validate assumptions and craft a go-to-market strategy including recommendations for next steps.

Geographic scope

Mexico

Industries involved

Logistics, Marine, Transportation

Services applied

Competitive Intelligence, Market Opportunity Study

Methodologies

Qualitative Research

Practice area

Market Research and Analysis

Case studies

Related experience

Independent marketing agency wanted to reassess its strategic positioning in the integrated B2B marketing and communications space

Due to a highly competitive landscape, client wanted to reassess its strategic positioning in the integrated B2B marketing and communications space. In order to do so client required an understanding of the future of marketing and communications, what customers want from agencies now and in the future, market dynamics, services offered in the market, opportunity gaps, competitive landscape, and international market considerations.

Global premium work wear brand wants to expand clothing and accessory lines

Apparel manufacturer wanted to expand and launch a new line of clothing and accessories and needed to identify, prioritize, and assess the best end-user markets and distribution channels. Manufacturer also wanted to have a better idea of the market size, sales forecast, channel dynamics, purchasing decision process, user needs, market drivers and competitive landscape.

Global payment technology company wanted to understand the market opportunity and strategic issues for capturing more B2B transactions

The client wanted to understand the market opportunity and key strategic issues for capturing more of the B2B large ticket payment transaction business in Canada. They recognized that economics or fee costs would be a stated barrier, so they desired to drill deeper into this issue to test price structures and incentive offerings, the impact on costs of goods sold, the importance of immediate receipt of funds, fees vs. discounts and factoring, the impact of electronic payment systems and procurement practices, the requirement for detailed data reporting, etc.

Case Studies

Case studies

US

Find us