Home » Case Studies » Global pharmaceutical company required a global brand perception and awareness study
Global pharmaceutical company required a global brand perception and awareness study
Client description:
Global pharmaceutical company
Challenge:
This global pharmaceutical company needed to benchmark and baseline brand perception and awareness to support strategic messaging and marketing communications.
Methodologies:
Online survey with 600 respondents across four countries
The result:
A clear competitive benchmark among physicians and healthcare workers across these four countries and a baseline of brand perception awareness, brand esteem, brand vitality, brand relevance, and brand stature.
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