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Global publishing and media company needed to find the optimum subscription pricing model
Client description:
Global publishing and media company
Challenge:
Global publishing and media company wants to evaluate using a subscription-based model for college-level educational audio and video courses, delivered via mobile apps. They needed to understand customer appeal and the preferred subscription model and required a partner with strategic capabilities to test subscription models, analyze the data and decide if the concept was feasible.
Methodologies:
Over 1,000 completed online quantitative surveys. All respondents were qualified and screened for appropriate demographics and psychographics.
The result:
The new concept was successfully validated. Research findings unveiled high interest in the proposed subscription model. Before rolling out subscription model, recommendations were made to assess alignment of current offerings with market demand, test subscription models in order to avoid cannibalizing customers, assess competitive offerings, and run price point sensitivity tests.
Apparel manufacturer wanted to expand and launch a new line of clothing and accessories and needed to identify, prioritize, and assess the best end-user markets and distribution channels. Manufacturer also wanted to have a better idea of the market size, sales forecast, channel dynamics, purchasing decision process, user needs, market drivers and competitive landscape.
This insurance company was exploring the possibility of adding Vehicle Service Contracts (VSC) to their portfolio of products offered. They needed competitive intelligence on this market space to inform their decision making and planning process. Also, required was competitive benchmarking across all services.
