Global steam systems manufacturing company desired to test the market opportunity of 5 of their products across 6 new industry verticals in which they were not currently competing

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Home » Case Studies » Global steam systems manufacturing company desired to test the market opportunity of 5 of their products across 6 new industry verticals in which they were not currently competing

Global steam systems manufacturing company desired to test the market opportunity of 5 of their products across 6 new industry verticals in which they were not currently competing

Client description:

Global company providing products and solutions to process industries

Challenge:

This global provider of products and solutions to process industries was watching declining sales in their staple industry and needed to explore the market opportunity for 5 different products (thermo compressors, steam traps, rotary unions, pumps, and steam injectors) across six industry verticals.

Methodologies:

We conducted extensive secondary research followed by 165 qualitative interviews with end-users, thought leaders and competitors across the six different industry along with a market sizing model.

The result:

A detailed report that provided the client with: • Market sizing (segmented by product and industry) • Market attractiveness model, based on fit and future growth • Feasibility roadmap for entry to targeted markets which included cost of entry, expected profitability, synergy with existing business units • Deep dive into the 6 target industries including o Overview o Feedback on the 5 products of interest o Key competitors o Key influencers o Go-to-market implications • Overview of the competition • Analysis of the viable and winnable market opportunities • Strategic recommendations on pursuing the opportunity, including potential acquisition targets

Geographic scope

Industries involved

Chemicals, Education, Food and Beverage, Healthcare, Oil & Gas

Services applied

Market Opportunity Study

Methodologies

Data Analytics, Qualitative Research

Practice area

Market Research and Analysis

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