Industrial Internet portal needed a market analysis to revamp their business model

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Market Research and Analysis

Building Materials/Wood Products

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Industrial Internet portal needed a market analysis to revamp their business model

Client description:

Industrial procurement internet portal

Challenge:

Internet procurement portal needed to revitalize and refocus its Go to market strategy in order to gain critical market share and scalability.

Methodologies:

In-depth executive interviews (IDIs), online survey

The result:

Geo Strategy Partner provided a direct customer evaluation of the client’s offerings verses competitors and substitute offerings, provided insights into strategic messaging and path to increased market share. We found fundamental barriers to scalability of the existing business model and recommended a sale to a larger company in an adjacent space.

Geographic scope

Industries involved

Building Materials/Wood Products, Chemicals, IT & Software, Metals / Fabrication / Welding, Oil & Gas, Pulp & Paper

Services applied

Customer Satisfaction, Market Opportunity Study, Strategic Messaging

Methodologies

Advisory, Data Analytics, Qualitative Research, Quantitative Research

Practice area

Market Research and Analysis

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