Case Studies

Market Research and Analysis

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Agriculture
Japanese food company needed a comprehensive strategy to take a new soybean from seed development to crop production to food production

Client description:

Agriculture and food products company

Challenge: 

Japanese food company developed a proprietary soy seed and needed a comprehensive plan for seed development, crop production, and product development.

Methodologies: 

Secondary research, in-depth interviews, strategic analysis, business plan development.

The result: 

A comprehensive business plan that included a 5-year seed production and crop production plan, soy crushing operation, and food product marketing company. The company was able to enter a partnership with an agricultural cooperative to develop the seed and grow the production crop, enter into an alliance with a soy crushing facility, and set up a food products company that engaged in product development and marketing. Geo Strategy Partners provided the business planning and partnership development support and assisted in raising investment capital.

Geographic scope

Japan, US

Industries involved 

Agriculture, Food and Beverage

Services applied 

Go to Market Strategy, Market Opportunity Study

Methodologies 

Advisory, Analysis, Qualitative Research

Practice area

Market Research and Analysis

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