PPE manufacturer wanted to understand the nature of the rapidly growing electric vehicle (EV) market in order to quantify the opportunity for their products in the world’s largest markets of Europe, United States and China. This investigation was realized by a task-level analysis of manufacturing processes at EV OEMs and LFP battery manufacturers. This study was used to inform the creation of a business strategy that would allow the client to offset their declining sales in the traditional automotive sector.
• Full sales analysis was first performed to narrow the scope to the top key accounts and regions experiencing the largest variation of PPE units sold over the last 5 years. • Extensive secondary research on global electric vehicle (EV) market to understand how new technologies and processes have been applied that differentiate the manufacturing process from traditional internal combustion engine (ICE) vehicles. • An analysis of the end-to-end production process for both LFP batteries and EVs conducted at an individual task level to determine PPE requirements for each of the workers involved in manufacturing. • Quantitative analysis of the EV and traditional automotive markets that provided insights and estimates for total units produced and number of people employed by the sector. This data was then used to inform a forecast model the created forward estimates for EV production levels and industry employment through 2030 in each of the respective markets. • Qualitative data sourced from in-depth-interviews (IDI) with key industry participants to understand the protection needs for not only workers but also for the products being manufactured. This data was used to gain an understanding of the types of PPE required at each facility along with the consumption rates of PPE at each step of the manufacturing process. • All data was then incorporated into a highly detailed market sizing model that estimated PPE demand for the years 2022 through 2030 across all three markets of interest (US, Europe and China) for both EV production and LFP battery manufacturing.
This study incorporated a variety or primary and secondary data sources to create a market opportunity model for PPE in the EV/LFP market segments. The model allowed also incorporated findings from within the larger (traditional) automotive segment as a whole and provided insight into future manufacturing levels for ICE, BEV, HPEV and HEV vehicles along with expected employment levels associated with each of these sub-segments. Since PPE usage is driven by employment levels and production volumes the market model was able to estimate total PPE market opportunity for the US, EU and China through 2030. This information was used to inform a larger overarching strategy with the goal of repositioning and refocusing the company in an attempt to offset the decline of PPE usage in the tractional automotive manufacturing sector.
The final report included:
• EV market dynamics and trends
• Task-level manufacturing process analysis for both EVs (BEVs, HPEV, HEVs) and LPF batteries
• Current (2022) PPE demand estimation by PPE type (including feature/functionality maps for each process step)
• Forecasted market sizing through 2030 for both the EV market and the overall LFP battery market
• Recommendations on new products to meet the needs/pain points of the EV/LFP market.
• An in-depth investigation into employment levels of the automotive sector as whole including traditional ICE vehicles along with EVs.
