A magnesium sand casting company wanted to enter the Korean aerospace industry and secure new clients in the US via an international joint venture.

The client was interested in developing an antimicrobial product to assist food producers battle pathogens. They were unsure what pathogen provided the greatest opportunity for them and who the major players were in the market.

This client was interested in conducting research to explore the extent to which their internal competencies could be leveraged to meet the operational needs of corporate consumers in three unique areas: leadership development, non-degree credentials and human capital management in the healthcare and IT verticals They needed help in the execution of a broad market opportunity study across the three areas to allow them to narrow their scope of options for in-depth examination, validation, and concept testing. Once the scope was narrowed, we also short-listed and vetted potential acquisition targets.