Case Studies

Market Research and Analysis

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Water & Wastewater
Major Construction Company wanted to enter the water and wastewater market and needed to size the opportunity and analyze the competitive environment in order to make a decision about pursuing the opportunity

Client description:

Transportation and civil construction & engineering company

Challenge: 

This construction company was a major player in the areas of highway, transportation, and civil construction in the state of Texas. They wanted to explore the size of the opportunity for the water, wastewater, and storm water construction market, and to explore the competitive landscape in order to inform their decision about entering this market space. Further, they needed profiles on the competitors in this market and recommendations on potential companies to consider as an acquisition in order to facilitate their entry into the market.

Methodologies: 

Qualitative IDIs with municipalities, counties, regional water agencies and state level agencies. Extensive secondary research.

The result: 

The client received a database with details on more than $13 billion worth of water, wastewater and storm water projects that was searchable by: water region, major metropolitan area, type of project, start date of project, size of project (in $), and status of project. Further, they received profiles of more than 70 competitors currently operating in that space which included qualitative rankings from our IDIs as well as firmographic information on the companies. We provided a detailed final report to the client that laid out the size of the opportunity and recommended they pursue this opportunity through an acquisition—and were able to provide recommended acquisition targets based on a screening criteria developed from our analysis.

Geographic scope

Texas, US

Industries involved 

Water & Wastewater

Services applied 

Industry Analysis, Market Segmentation

Methodologies 

Qualitative Research

Practice area

Market Research and Analysis

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