This company was developing an integrated water reuse solution focused on wastewater reuse as a central strategy for integrated water management. The hypothesis was that instrumentation could be bundled with filtration and chemical treatment solutions. They needed Market Research and Analysis to assist them in testing this concept and assessing the market opportunity.

The client was confident it had a unique new product offering for the supplementary cementitious materials (SCM) market that would be very competitive against conventional products. Although patent protection would eventually be in place, the client expected competitors to quickly follow with copycat designs. They needed data and analysis that would allow them to appropriately select targets (geography, company type, end-use, and sector) and deliver messaging designed to secure substantial and retainable market share before competitors could act.

Client needed a market opportunity study and analysis of the solvent-based and bio-friendly parts washing competitive landscape, and the development of an effective Go to market strategy to compete successfully in the US market space. The challenge was to develop a strategy to stimulate adoption of this new environmentally friendly solution in a mature and traditional industry.