Home » Case Studies » Online learning company needed a market opportunity study to test the feasibility of introducing a new B2B business model
Online learning company needed a market opportunity study to test the feasibility of introducing a new B2B business model
Client description:
A for-profit online university
Challenge:
This for-profit university wanted to test the concept of providing outsourced online course development and support services to the higher education market.
Methodologies:
We conducted over 50 qualitative and 200 quantitative customer interviews, conducted an online focus group.
The result:
The research revealed that the hypothetical market was not as attractive as originally believed. As a result of our research and analysis, the client changed their market segment priorities and reevaluated their business model. Planned investment was saved as the company redirected efforts toward redesigning the conceptual business model based on market insights gathered.
Geographic scope
US
Industries involved
Education,IT & Software
Services applied
Competitive Intelligence,Concept Testing,Market Opportunity Study,Voice of the Customer
This global automobile manufacturer was designing the next generation of small and mid-size sedans and mini-SUVs and needed to benchmark to latest consumer trends.
The client witnessed rapid growth in new construction of special purpose nanotechnology in the public sector, but had no visibility of the potential in the private sector.
