Internet procurement portal needed to revitalize and refocus its Go to market strategy in order to gain critical market share and scalability.

For each wave of research (a given new drug), the client was interested in testing several new programs to support physician interest in and preference for prescribing the new drug. The studies captured physician interest in and use of current programs, communications, and information (offered by client and competitors), as well as interest in and expected use of several new programs that the client was considering. This was further broken down to include physician interest level by partner company, mode of delivery, associated support, etc. for a given program.

This client needed visibility into the municipal transit and para-transit, university shuttle, airport shuttle, corporate shuttle, and repair and maintenance services across multiple sectors. The challenge was to determine the size of the addressable and convertible markets and what leverage points would drive privatization or outsourcing of services.