Client company formed out of the need for contracted security & detection teams to support US military and government efforts overseas. The client desired to explore entering the US domestic market as a new opportunity. Project required a go/no-go feasibility assessment, market sizing, market attractiveness rankings and recommendations for market entry.
In addition to a market sizing model, we delivered a detailed secondary research on the US market, we conducted a quantitative survey, ethnographic site visits, and qualitative IDIs with thought leaders, decision-makers, and competitors.
We provided the client with a market attractiveness model including an estimate of the “addressable,” “viable,” and “winnable” market in the US, an in-depth understanding of the competitive landscape of the market, identification of market entry barriers and recommendations on market opportunities. From this, the client was able to formulate a Go to market strategy to overcome the barriers to market entry and concentrate resources on the opportunities we uncovered in our research.
