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This international equipment manufacturer needed to test a new concept for integrated drive systems across multiple industries in the US and Germany
Client description:
Global equipment manufacturer
Challenge:
Client is a major global equipment manufacturer who needed to test a new product concept in targeted geography and industries in order to understand the perceived benefits and costs among the targeted audience, develop creative strategic messaging themes and gather information on the decision-making process.
Methodologies:
Online bulletin board with 30 respondents and quantitative survey of 200 respondents across OEMs, third party engineers and end-users.
The result:
Client received a detailed report covering brand preferences, best-in-class ratings, feedback on the concept value proposition and detailed analytics uncovering the unmet needs and opportunities to exploit in the targeted market for strategic messaging.
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