Industrial expertise

We understand the manufacturing environment; know how to access technical, engineering, and operational decision-makers.

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Industrial

Our experience indicates that traditional market research firms are often ineffective in industrial market research.

At Geo Strategy Partners, we love the smell of machine oil in the morning, and our clients appreciate our ability to tackle difficult industrial market research and strategy challenges.

We understand the manufacturing environment; know how to access technical, engineering, and operational decision-makers; and speak their language.

From interviewing workers on an oil rig to investigating the wet end of a paper mill, to examining applications for steam handling equipment in a food processing facility, to determining the path to market for control valves in water and waste water; we go the extra mile to help you determine where you are…where you need to be… and how you get there.

Our ability to apply best practices in qualitative and quantitative market research to industrial markets is why we have earned the reputation as the leading industrial market research and strategy firm.

Industrial market sectors we work in

Aerospace

Automotive

Building materials

Chemicals

Electrical and Electronics

Energy and Alternative Energy

Food and Beverage

Glass

Industrial equipment

Metals

Oil and Gas

Process controls and Equipment

PPE

Pulp and Paper

Water and Wastewater

Case studies

Related experience

Global independent safety science company wanted to understand the opportunity associated with delivering non-certification testing services to commercial and industrial customers

Client’s commercial & Industrial business unit is looking to include non-certification testing services in its offering. Given that a number of competitors provided non-certification testing services, client wanted to assess the opportunity in terms of types of services, market size, price points, competitive landscape, and market willingness to buy non-certification services from them. Ultimately, should the opportunity be validated, they would need recommendations on how to go to market and how to strategically position themselves.

A leading electrical parts manufacturer needed to assess, understand, and size the market opportunity for possible entry into the oil and gas market

Our client desired to understand the current and future market opportunity, competitive dynamics, market entry barriers and preferred supply chain for the on-shore oil and gas industry, including oilfield operations, oil and gas processing facilities as well as oil and gas rig OEMs.

A tier one automotive supplier wanted to examine competitor advertising, messaging, modes, spending, strengths, and weaknesses as well as potential opportunities with respect to ingredient marketing

Automotive supplier focused on OEMs wanted to engage in a new ingredient branding campaign to target consumers. To do so, client needed business intelligence on competitor marketing, value proposition, media coverage, and promotional & targeting strategies to develop a benchmark that could justify marketing tactics and spending.

Industrial Landing

Industrial expertise

Industrial market sectors we work in

Case studies

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