Market Research
and Analysis

We strives for insightful results high in validity,
reliability, repeatability and objectivity.

Market Research and Analysis

Listen to the voice of your customer, find out what your competitors are doing, analyze the competitive landscape, discover and quantify new market opportunities, determine key decision-drivers and unmet needs, gather insights for product development, measure your brand equity.

Geo Strategy Partners’ market research practice can help you identify, measure, segment, and capture market growth opportunities to support a go-to-market strategy.

With offices in Atlanta, Central and Latin America, Hamburg and Beijing and fieldwork partners in over 50 countries, we have the talent and the reach to support your most challenging projects.

Geo Strategy Partners strives for insightful results high in validity, reliability, repeatability and objectivity. We focus on your strategic objectives to help you determine: Where you are… Where you need to be…and How to get there.,

You guys go really deep. We appreciate the time you took to understand the industry, the technology, and what our clients are looking for. We have the strategic roadmap we needed."

DIRECTOR OF RESEARCH

Wind energy company

Sector expertise

Geo Strategy Partners provides strategic market research and competitive intelligence services to business-to-business and industrial clients. We excel at custom qualitative and quantitative research and high-level strategic analysis.

Study types we routinely perform include market opportunity, Voice of the Customer (satisfaction, decision drivers, unmet needs, concept testing, and usability), competitive intelligence, brand perception and awareness, and industry analysis.

Market Opportunity Studies

Voice of the Customer

Customer Satisfaction

Competitive Intelligence

Market Segmentation

Brand Perception and Awareness

Brand Equity and Identity

Industry Analysis

Acquisition Market Diligence

Multi-Country Studies

Methodology

Qualitative methodologies we use include in-depth executive and technical interviews (conducted by phone or face-to-face), focus groups (conducted face-to face, phone-web, or completely online as a bulletin board or online group), ethnography, and usability. Our moderators capture articulated and unarticulated insights from senior product/service decision-makers spanning multiple B2B and industrial sectors.

Quantitative methodologies we use include online surveys and CATI (computer-aided telephone interviewing). We have the talent in-house to program, test, field and perform sophisticated data analytics and market modeling that provide actionable insights.

Respondents we recruit and interview/survey include customers, lost customers, non-customers, distributors, competitors, influencers to the customer decision (engineering firms, architecture & design firms, etc.), regulators/public officials, thought leaders (journalists, academicians, associations/standards bodies, and others, depending on the project.

We also conduct extensive secondary research on most projects using proprietary and publically-available databases, competitor literature and websites, trade shows, industry statistics (production, import/export, value).

Our formula

Focus on the client’s objectives

Utilize sound research methodologies

Add experienced consultants

Proprietary analytical models

Abundant creativity

Sound business acumen

Geo Strategy Partners strives for insightful results high in validity, reliability, repeatability and objectivity. We focus on your strategic objectives to help you determine: Where you are… Where you need to be…and How to get there.

Case studies

Related experience

Market opportunity study for an online education company of potential new product offerings across multiple industry verticals

This client was interested in conducting research to explore the extent to which their internal competencies could be leveraged to meet the operational needs of corporate consumers in three unique areas: leadership development, non-degree credentials and human capital management in the healthcare and IT verticals They needed help in the execution of a broad market opportunity study across the three areas to allow them to narrow their scope of options for in-depth examination, validation, and concept testing. Once the scope was narrowed, we also short-listed and vetted potential acquisition targets.

Global automobile manufacturer was designing the next generation of passenger vehicles and needed to benchmark the latest trends

This global automobile manufacturer was designing the next generation of small and mid-size sedans and mini-SUVs and needed to benchmark to latest consumer trends.

A prestressed concrete tank manufacturer needed market research and analysis to identify, size, and evaluate growth opportunities for water and wastewater storage tank construction and services businesses including fire suppression storage tanks

Prestressed Concrete tank manufacturer company needed to select and evaluate different industries and their needs regarding solid, liquid, and gas storage tanks to identify opportunities and applications for prestressed concrete tanks. This study was crucial to inform client of the most attractive applications and industries to grow and commercialize its products, technologies, and solutions.