Market Research and Analysis
Brand Perception & Awareness
The first step to addressing your brand strategy is to determine how your brand is currently perceived by your customers.

Are you as good as you think? Do your customers appreciate you for your true strengths? Is your messaging getting through? Allow Geo Strategy Partners to enable you to baseline and benchmark your brand performance in order to support brand positioning, strategy development, and messaging and marketing campaigns- as well as measure their effectiveness.

Case studies

Related experience

Automotive supplier focused on OEMs wanted to engage in a new ingredient branding campaign to target consumers. To do so, client needed business intelligence on competitor marketing, value proposition, media coverage, and promotional & targeting strategies to develop a benchmark that could justify marketing tactics and spending.
The client was interested in launching a website with the right features, functionality, and information to attract physicians as users and subscribers. The client also wanted to know how the new offering compared to what was currently available, as well as what would be ideal according to physicians.
Metals coating company with new technology wanted to explore the opportunity for coating knives, saws, and blades in the pulp and paper industry.