Brand Strategy | Geo Strategy Partners

Strategic Positioning and Planning

Brand Strategy

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A branding campaign can only be successful if it is truly adopted by the stakeholders and managers.

Those responsible for communicating the brand should be provided with consistent messaging. The brand manager must exploit market opportunities (with the help of a cross-functional team), monitor the competition, and deliver against sales/share/profit projections.

Case studies

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Founders of a successful IT staffing firm needed an exit strategy and wanted to find new opportunities for young management

Founding owners of this successful staffing company needed an exit strategy and young management needed new opportunities.

Global industrial equipment manufacturer needed a market opportunity study of the natural gas power generation market

The client observed a trend toward expansion of the use of natural gas and wanted to study the market to determine what the opportunities for their products and services would be in the industrial and municipal power generation industry. They wanted to get ahead of the curve in developing breakthrough technologies and solutions if possible.

Professional association desired an industry study of their members to benchmark needs, performance, and practices

This global professional association wanted an industry analysis done of its members to benchmark key factors in order to assess the health of their certification programs and adjust to the needs of their “customers” accordingly.

A branding campaign can only be successful if it is truly adopted by the stakeholders and managers.

Case studies

Related experience

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