The client retained Geo Strategy Partners to identity, assess, and quantify market opportunities to support a need for expansion. This encompassed the possibilities regarding selling more to existing customers, selling existing products to new customers, and developing new products for existing and new markets. We swept wide in identifying possible new products with demonstrated need in the market.

A medical education organization needed to understand the technologies, systems, integration protocols and processes being utilized to manage and analyze test score data to uncover unmet needs and pain points across medical education faculties.

Client wanted a better understanding of the organization’s true market share. They needed to assess healthcare management segments to identify prime targets for membership and identify effective strategies to reach them. They also wanted to examine the healthcare landscape to gain insight on actions needed to advance in the marketplace.