This company owned a majority market share in Canada for food coating systems but had not yet been successful in driving substantial market penetration for coating systems in the US. To support a long-term growth strategy the firm required market information trends and competitor offerings, customer needs and market opportunities, as well as impressions of them against their primary competitors.

This branded direct response catalogue company had just purchased another company and needed to assess brand equity of both companies across multiple industry verticals and determine whether to keep the brands separate or collapse into one.

CEO and Board of Directors needed a strategic market and organizational plan for developing and implementing K-12 assistance programs